Play It Loud: An Epic History of the Style, Sound, and Revolution of the Electric Guitar

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[ad_1] "Every guitarist will want to read this book twice, even the casual music aficionado will find an exciting narrative that interweaves cultural history, musical history, race, politics, business case studies, advertising and the technological discovery ". -Daniel Levitin, Wall Street Journal

An unprecedented history of the electric guitar, its explosive impact on music and culture, and the actors and builders who gave it life

For generations, the electric guitar It has been an international symbol of freedom, danger, rebellion and hedonism. In Play It Loud veteran music journalists Brad Tolinski and Alan di Perna bring the story of this iconic instrument to roaring life. It is a story of inventors and iconoclasts, swindlers, prodigies and mythologists as varied and original as the instruments they engendered.

Play It Loud uses twelve emblematic guitars, each of them artistic landmarks in their own right. to illustrate the conflict and passion that the instruments have inspired. Presents Leo Fender, a man who could not play a note, but whose innovations helped transform the guitar into the explosive sound machine it is today. Some of the most important social movements of the 20th century are in debt to the guitar: it was an essential element in the struggle for racial equality in the entertainment industry; a mirror of the adolescent's rise as a social force; an axis of punk sound and ethos. And today the guitar has closed the circle, with contemporary titans like Jack White of The White Stripes, Annie Clark (also known as St. Vincent) and Dan Auerbach of The Black Keys, who bring back to the stage some of the first guitars electric

Featuring interviews with Les Paul, Keith Richards, Carlos Santana, Eddie Van Halen, Steve Vai and dozens of players and creators, Play It Loud is the story of how a band of innovators transformed an idea into a revolution.Play It Loud An Epic History of the Style Sound and revolution of the electric guitar

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